Marketing Associate London 2024

Edgefolio
Published
28 February 2024
Location
London, UK

Description

Edgefolio is a B2B FinTech scale-up, building technology that connects the fund management industry. We are a venture-backed team of innovators and technologists, bringing the industry online by creating best-in-class digital solutions to various legacy problems. Edgefolio is being scaled by people all around the world who share our vision. We are an experienced tight-knit team with a strong focus on entrepreneurship, delivery, and scale. We believe in empowering our teammates in their work, giving them autonomy and ownership of what they do. We want everyone at Edgefolio to own their story and their successes – all our team members are highly valued and important members of our company's journey. Position overview As a Marketing Associate at Edgefolio, you will play a pivotal role in supporting our marketing efforts targeted towards hedge funds and investment banks. This role offers an exciting opportunity for recent graduates who are eager to kickstart their career in marketing within the fintech industry. The ideal candidate will possess strong copywriting skills, creative thinking, and a keen interest in financial technology. Key responsibilities Content Creation: Produce compelling written content for various marketing materials, including website copy, blog posts, social media posts, email campaigns, and white papers. Collaborate with sales and the wider marketing team to develop engaging content strategies that resonate with our target audience of hedge funds and investment banks. Ensure all content aligns with brand guidelines and effectively communicates our value proposition and key messaging. Digital Marketing: Assist in the execution of digital marketing campaigns across multiple channels, including email, social media, and paid advertising. Monitor and analyze campaign performance metrics to optimize strategies and improve ROI. Stay updated on industry trends and best practices in digital marketing to enhance our approach. Market Research: Conduct research on the fintech industry, hedge fund and investment banking sector to identify market trends, competitor insights, and potential opportunities. Utilize market data to inform marketing strategies and support decision-making processes within the team. Collateral Development: Contribute to the creation of marketing collateral, such as brochures, presentations, case studies, and sales materials, to support sales efforts and client engagement. Event Coordination: Assist in the planning and execution of marketing events, including webinars, hosted events, and conferences, to promote brand awareness and generate leads. MarTech: Use HubSpot to creat workflows, nurture programmes, lists, reports, landing pages, emails etc. Add new data, and maintain hygiene. Oversee other marketing tools as needed, ensuring file organisation and hygiene. Qualifications Bachelor's degree in marketing, business/economics or a communications discipline (e.g. English). Strong written and verbal communication skills, with exceptional copywriting abilities. Proficiency in crafting engaging content for various platforms and audiences. Knowledge of Excel or Sheets and proficient user of Linkeded. Any experience or knowledge of marketing tools such as Hubspot will be a plus. Ability to multitask, prioritize, and meet deadlines in a fast-paced environment. Strong attention to detail and commitment to delivering high-quality work. Proactive attitude with a willingness to learn and adapt to new challenges. Interest in fintech and the financial services industry is preferred. Benefits Competitive salary and performance-based incentives. Comprehensive health benefits package. Opportunities for professional development and career growth. Collaborative and supportive work environment with a diverse team. Access to cutting-edge fintech solutions and industry insights. Join us at Edgefolio and be part of a dynamic team driving innovation in the fintech space. Apply now to embark on an exciting journey in marketing within the world of investment banking ]]

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