Director of Marketing

Samsung Electronics
Published
25 October 2019
Location
Plano, TX
Category
Job Type

Description

Develop marketing strategies including media and performance marketing tactics – ATL (Digital, Social, TVC, Influencer, PR) & BTL (promotion, education, merchandising, .com). Conduct brand health & competitive assessments and develop a routine forum for sharing with Product Marketing and HQ teams. As the Demand Generation team leader you will own all of the Integrated Marketing Process stage gates...

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